As spring home购买 season nears, it’s a good time to review your 社交媒体 presence for what potential clients may find when trying to decide if you’re the right agent for them. Use this list as a place to start when spring cleaning your 社交媒体 presence:

  • Make sure your profile photos are up-to-date.
  • Update your cover photos to reflect the season or your latest branding.
  • Make sure your contact information, websites, 社交媒体 links, and IABS information are accurate.
  • Update “about” sections with designations, achievements, or other recent business information.
  • Review your past posts and accounts you follow to make sure everything is professional.
  • Sign out and review your profile to check your privacy settings and what people you aren’t connected with may see.
  • Check if any vanity URLs you’ve wanted have become available.
  • 如果助理, 员工, or third-parties have access to your accounts, make sure those permissions are up-to-date and remove individuals who no longer need access.
  • 更新密码.
  • Make sure the 社交媒体 buttons on your website function correctly.
  • Check the images you’ve uploaded and remove ones that are outdated.
  • Search the web for your name or brand to make sure you haven’t forgotten any accounts or to spot fakes.
  • Check online reviews left about you to make sure the people leaving them were your clients and the content accurately reflects the services you provided.
  • Review the apps or services that you’ve given access to your 社交媒体 accounts and cull ones that are no longer necessary.
  • Asses your 社交媒体 goals for the coming year and whether all your accounts fit into your strategy.